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ABOUT US

The House of Dawda group has had its presence in East Africa for over two decades. The group is engaged in divergent businesses such as manufacturing pharmaceuticals; biscuits & fruit juices, real estate; distribution of commodities; household range of products, etc. Charms Uganda Ltd. set up in 2004 is a part of this renowned group.

Charms initially engaged in distribution of reputed brands of cosmetics. The company has now diversified into distributing personal care products, confectionery and other food products.

Charms has a strong reputation with manufacturing partners for handling products with integrity and the ability to purchase large lots of product for distribution to customers. Charms is involved in trading and distribution of products using the vast network established across the country. Our superb and strategic network of distribution outlets enables excellent smooth sales activities in markets that would otherwise be inaccessible.

Charms intends to become the most efficient distribution business in Uganda. With a pragmatic “step by step” approach, we are confident we will not lose sight of our goal.

OUR VISION

The Perfect Distributor

OUR MISSION

Effectively deliver products across the country through the right distribution channels

OUR VALUES & BELIEFS

Accountability Each one of us is responsible and acts like an owner. We take pride in what we do.

Integrity We shall do the right thing at all times with honesty and openness.

Efficiency Our people are tuned to run our processes in a seamless manner. Our processes are integrated and flawless.

Customer & Stakeholder Relationship We value each of our customers, Suppliers, people and stakeholders and their satisfaction, trust, and confidence is of the highest priority to us..

Teamwork We achieve common goals through mutual respect, openness, recognition and flexibility. Our success lies in the synergies we harness.

To Our Customers

With close proximity to our customers, we are always available to provide personalized service and support to our customers. This has resulted in us winning the trust and confidence of our customers over the past many years.

To Our Suppliers

Partnering with Charms means a business experience with a company having ethical standards and a professional team to achieve growth in line with the strategic expectations. Charms works towards building an environment where suppliers share a healthy relationship thereby relishing their experience with us.