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WELCOME TO CHARMS

Charms Uganda Limited was setup in 2004 for carrying out importation and distribution of cosmetics and food products in Uganda. The company is part of The House of Dawda group of companies which is one of the largest manufactures of food products in the country with a wide distribution network.

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WHY CHARMS?

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VAST NETWORK: Our superb and strategic network of distribution outlets enables excellent smooth sales activities in markets that would otherwise be inaccessible. Charms covers around 6000 outlets through van-sales on a monthly basis.

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EFFICIENT: Charms intends to become the most efficient distribution business in Uganda. With a pragmatic step by step approach, we are confident we wont lose sight of our goal!

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CUSTOMER SATISFACTION: Charms has grown over the past few years with a commitment to grow through customer satisfaction. Charms operations include building long term partnerships with key suppliers throughout the globe and delivering quality products through successful partnerships with our valued customers.

Charms enjoys an excellent reputation for its understanding of the Uganda market and the nuances of distributing products throughout the country.

OUR FUNDAMENTALS

1

Right SKU in the right RE.
Focus on Pull SKU’s
Plan Push SKU’s development through gap analysis

2

Increase distribution
Increase number of stores coverage
Increase SKU availability within current universe

3

Increase Visibility:
Merchandise product at eye level
Correct Forward Share
Ensure POP is implemented and visible to the shoppers.